100 Years Of Expertise Picture it…the brutal Wisconsin winter of 1911. It’s no surprise the Scandinavian immigrants living there searched for ways to keep warm, crafting the down comforters and featherbeds that were traditional back home. That quality and craftsmanship became the foundation of The Company Store®. Our first claim to fame was down—down comforters, down pillows, down-filled featherbeds. Our down products continue to be top quality with that lighter-than-air feel, only now we offer lots of other neat stuff to go with it.
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