The Goibibo brand online travel has been successful in the assortment of its position as its second large OTA brand in the country while the focal point on offering valued-based, tech-enabled product improvements based on traveler requirements. A 65% increase in transacting users since January 2022 further supports the consolidation.
48% of New Users
Moreover, positive momentum has been coming into Goibibo from markets in tiers 2, 3, and beyond. Recently, smaller towns all over the country account for nearly 48% of new users and app downloads. Along with these expansions, the company has noticed an increase in users choosing segment-specific features such as Price lock for flights and go-Confirmed tickets for trains, as well as creative price offerings like Daily, steal deals that have the grantee greater value and extra benefits when making travelling arrangements.
Vipul Prakash said
Vipul Prakash, a Chief Operating Officer at Goibibo, said, “We are thrilled by the success our most recent value-driven innovations have achieved. As we work to further solidify our position as India is second-largest OTA brand, we will keep up our strong push on invitations to ensure that Goibibo is positioned as first port of call for the aware traveler.
Goibibo is Indian second large OTA brand, and it is also the leading online travelling booking brand to provide its services range of choice for hotels, trains, flights, buses and cars for travelers. The most dependable user experience, whether in terms of the quickest search and booking, the quickest payments, settlement, or refund processes, is what setups apart in terms of core values.